Advertise with SHG Living

The Audience. The Scale. The Momentum.

7.2M+

Monthly Active Users

70%

of Audience in the
Coveted 25–54 Demo

65%

Female

Millions of Minutes Streamed in 2025, and accelerating

SHG Living now surpasses legacy broadcast performance in key audience segments and continues to scale rapidly across Apple TV, Roku, Fire TV, Android TV and connected platforms.

This is not passive viewership.
This is high-intent lifestyle consumption.

Leading the Modern Home & Garden Category

While traditional networks rely on aging broadcast models, SHG Living is built for how audiences watch today — on-demand, streaming-first, CTV-native.

Our viewers are:

  • Homeowners and household decision-makers actively investing in their homes
  • Architects, designers, builders, and real estate professionals
  • Sustainability-minded consumers
  • Health-conscious viewers interested in healthier homes, gardens, and lifestyles
  • Passionate home and garden enthusiasts

They don’t casually browse. They actively engage.

REQUEST MEDIA KIT

Advertising Solutions

We offer premium, high-impact placements designed specifically for Connected TV.

Traditional CTV Ads

Pre-roll and mid-roll placements delivered in a full-screen, non-skippable CTV environment across all owned and operated apps.

Episode Sponsorship

Own the moment.

In-Episode Graphic Overlays

Subtle. Elegant. High visibility.

Ask about custom-built advertising opportunities that leverage our vast digital footprint.

A Brand-Safe Environment by Design

SHG Living is professionally curated lifestyle content — not user-generated media.

No volatility. No political controversy. No algorithmic unpredictability.

Advertisers benefit from:

  • Controlled editorial programming
  • Positive lifestyle alignment
  • Sustainable, aspirational content
  • Clean adjacency standards

This is where premium brands belong.

REQUEST MEDIA KIT

Why Advertisers Are Moving to SHG Living

Streaming-first audience behavior

Highly concentrated 25–54 demographic

Gender-balanced reach

Explosive platform growth

Full ownership across distribution apps

Home & Garden outperforms entertainment and FAST clutter

Home improvement, sustainability, real estate, hospitality, design — this vertical is not cyclical. It’s lifestyle infrastructure.

And SHG Living owns that space.

Request the SHG Living Media Kit

Get full audience insights, platform breakdowns, ad specs, case studies, and 2026 availability.